Category: Senior Living

Senior care organizations often invest in sleek websites, yet many still struggle to receive inquiries, traffic, or leads. The challenge isn’t visibility. Website success hinges on fine-tuning some overlooked optimization strategies. Top-performing websites rely on more than just the aesthetics and imagery. Intuitive navigation, targeted messaging, technical functionality, and search engine optimization all work synergistically to generate more site traffic from a company’s ideal client.

The senior healthcare sector is grappling with one of the most significant challenges in its history. Workforce shortages are stretching resources, overloading teams, and impacting patient care. This difficult reality, however, offers an opportunity for organizations to pivot their approaches. By refining how they communicate, senior healthcare leaders have the power to inspire action, retain […]

Let’s face it—senior care is evolving, and if we’re not embracing the technology designed to improve both service delivery and client engagement, we’re already behind. The days of paper charts and endless phone tag are fading fast. Today, smart tech is revolutionizing the way we care for our aging population, and it’s time to lean […]

In senior care, trust isn’t a perk—it’s the foundation of everything. Families making life-changing decisions aren’t just looking for a service; they’re looking for confidence, credibility, and peace of mind. If your brand doesn’t immediately instill trust, you’re losing opportunities to connect with the very people who need you most. So, how do you build […]

Staying ahead means adapting quickly to key trends in the ever-changing senior care landscape. Data-driven decisions and a strategic marketing focus define the future of senior healthcare marketing. At LBIngenuity, we help organizations transform their marketing strategies for sustainable growth. Here’s a look at some top trends shaping the industry. 1. Spend Efficiency for Shifting […]

Senior healthcare organizations depend on skilled employees, who are engaged, and deeply committed to the well-being of older adults. While recruitment often takes center stage, Human Resources (HR) communications shape every step of an employee’s journey—from their first day on the job to the moment they retire. When marketing and HR work together, they create […]

Senior care and senior living marketing requires more than just showcasing amenities or listing services. It’s about understanding the unique challenges and emotions of aging families to identify what drives their decisions and offers reassurance. Older adults and their families often face emotional, complex decisions when choosing care solutions. Empathy-led marketing acknowledges the challenges and […]

The number of middle-income seniors will double by 2029, according to the National Investment Center for Seniors Housing & Care (NIC). This growing demographic represents an urgent opportunity for senior living providers to innovate and meet their unique needs. For years, the senior living industry has catered primarily to high-income and Medicaid-supported individuals, leaving middle-income seniors underserved. […]

The senior living industry is changing rapidly, and with it, marketing strategies need to adapt to meet new challenges and opportunities. As we head into 2025, senior living organizations must embrace fresh approaches to reach, engage, and convert their target audiences. Here are our top marketing predictions that will define success across the senior living […]

Does your team use LinkedIn? They should be. With over 740 million users and climbing, LinkedIn provides a new way of networking.🤝 Having visibility across all social platforms can provide tremendous value to organizations, however, LinkedIn is the most powerful for building B2B referral pipelines across senior living and senior health.    By adopting these […]