Strategic Growth Planning
In the rapidly evolving healthcare landscape, having a clear roadmap remains one of the most valuable assets for organizations growing or expanding into the aging services market. LBIngenuity’s Strategic Growth Partnership offers industry-specific growth planning solutions built specifically to an organization’s unique position in the aging market.
Accelerating Senior Healthcare Growth
Building on the LBIngenuity Holistic Marketing Methodology framework and decades of industry experience, LBIngenuity drives growth for senior care and healthcare-adjacent organizations through strategic growth planning. Guiding and facilitating strategic sessions with company stakeholders, LBIngenuity assists in defining market positioning, areas of differentiation, potential revenue streams for organizations to grow in the rapidly-changing aging space.
Collaborative Growth Planning Framework
Market Discovery & Positioning
Discovery beings with a detailed review of market dynamics, industry trends, service or product offerings, and current brand performance. This phase identifies baselines, gaps, revenue challenges, and barriers to sales that may limit commercial traction or expansion.
Strategic Pathway Mapping
Through facilitated planning sessions strategic opportunities are created, evaluated, and prioritized. Stakeholders gain alignment on direction, resource allocation, and the timing of initiatives required to support both immediate wins and longer-term positioning.
Scalability Infrastructure
As organizations grow, the marketing and operational models that supported early success often require adjustments to sustain momentum and scale effectively. LBIngenuity facilitates the design of scalable frameworks, ensuring the infrastructure can support growth without dilution of brand, quality, or customer experience.
Execution Framework & Commercialization Support
Each strategic growth plan includes defined milestones, communication tools, and implementation guidance. Additional support may include internal marketing coaching, budget modeling, new program design, or co-development of assets for additional markets or service lines.
Continued Assessment
LBIngenuity provides structured quarterly, annual or semi-annual planning cycles to recalibrate priorities, integrate new market intelligence, and guide growth initiatives forward with discipline.
Ideal For:
- Senior living or senior care providers pursuing expansion or repositioning
- Leadership teams seeking facilitated alignment on strategy
- Senior health organizations with internal marketing teams needing direction
- Healthcare companies entering or growing in the aging market
- Startups and scale-ups preparing for commercialization
- Operators of franchise systems seeking a structured, repeatable growth model