Fractional Marketing Leadership
Marketing Leadership remains a critical factor in maximizing senior healthcare organizational growth. From start-up to scale-up, LBIngenuity offers experienced marketing executives to drive commercialization, investment, revenue and performance goals.
What is Fractional Marketing?
Organizations in transition, whether expanding, restructuring, or entering new markets, frequently utilize fractional marketing executives to provide targeted leadership. Fractional Chief Marketing Officer (CMO) engagement models support the acceleration of commercialization efforts by providing strategic vision, direction, oversight, and execution on a part-time basis. By partnering with LBIngenuity Fractional Marketing Consultants experienced in industry complexities, companies can protect resources while driving growth at a faster rate.
The LBIngenuity Difference
Specialized Industry Experience
LBIngenuity Fractional Consultants are comprised of senior living and senior care subject-matter experts who have helped organizations with growth and expansion planning, across the health continuum. Strategic decisions are based on industry regulations, shifting consumer behaviors, and ecosystem nuances, minimizing time spent onboarding and increasing speed to outcome ratios.
Gap Analysis & Fulfillment
LBIngenuity Fractional CMO’s identifies gaps between tactical execution and strategic planning. Unlike isolated project-based vendors or internal task owners, fractional leadership establishes a durable foundation across all marketing channels and team capacity for successful execution.
Holistic, Proven Approach
LBIngenuity works from a proven, holistic marketing methodology, which considers all different parts of a business as one single entity. The proven model is based on the concept that the whole is greater than the sum of its parts. Moving marketing to an enterprise-wide role within the company helps eliminate silos for maximum growth and scalability.
Accelerated Market Activation
Timing dictates growth potential. LBIngenuity Fractional Consultants support market activation strategies through market research, industry insights and streamlined launch activities, offering organizations a faster path to growth.
Built for Scalability & Sustainability
Concept refinement, value projections, narrative development, and communication alignment are required for organizations seeking investment or navigating investor relations. Process implementation, team training, and documentation are incorporated in LBIngenuity Fractional Solutions to create durable, scalable systems for organizational sustainability.