
Driving
Sustainable Growth
Across the Aging Industry
LBIngenuity is a strategic marketing consultancy for the longevity market.
Fractional Marketing
LBIngenuity serves as a Fractional Chief Marketing Officer (CMO) for organizations in the longevity market. This executive-level engagement provides strategic oversight of brand positioning, growth planning, and market analysis. Designed for flexibility, the model supports startups and scale-ups seeking senior-level marketing leadership without the commitment of a full-time hire.
Strategic Growth Partner
Acting as a strategic growth partner for aging-related companies, LBIngenuity defines sustainable growth strategies individualized for each organization. This solution supports both emerging and established teams, offering structured advisement, annual planning, and team-specific coaching to drive performance.
Growth Training Programs
LBIngenuity delivers growth-focused training for marketing professionals at every level, ranging from new hires to senior leadership. These virtual or in-person programs are designed to support both individual organizations, corporations or franchise systems, integrating proven strategies into daily operations to power performance across the aging industry.
Our Core Competencies
LBIngenuity is a senior care thought leader, recognized as a marketing expert who helps build valuable relationships with potential clients and partners across the industry's diverse segments.

LBIngenuity serves as a Fractional Chief Marketing Officer (CMO) for organizations in the longevity market. This executive-level engagement provides strategic oversight of brand positioning, growth planning, and market analysis. Designed for flexibility, the model supports startups and scale-ups seeking senior-level marketing leadership without the commitment of a full-time hire.

Acting as a strategic growth partner for aging-related companies, LBIngenuity defines sustainable growth strategies individualized for each organization. This solution supports both emerging and established teams, offering structured advisement, annual planning, and team-specific coaching to drive performance.

LBIngenuity delivers growth-focused training for marketing professionals at every level, ranging from new hires to senior leadership. These virtual or in-person programs are designed to support both individual organizations, corporations or franchise systems, integrating proven strategies into daily operations to power performance across the aging industry.
Clients & Partners
Innovating with organizations across the aging industry.
I've had the pleasure of working directly with Lori Beth for many years. Her vast marketing, communication and software skills are an asset to any organization. Her leadership approach is genuine to make any team exceed expectations and goals. She is detail oriented and dependable for every project! Such a pleasure to work with.
Gina K.
CEO & OwnerLori Beth is one of those people that just naturally wants to please. She spent time learning about our needs and then she and her team went full steam ahead to make sure my business received the marketing support we needed. She is also well connected in the senior care community which was also a big help, as she introduced me to people and organizations, I had not been engaged with. This was a big help in getting my brand out.
Ira D.
Lori Beth and her team provided valuable guidance on our marketing and messaging, bringing deep industry knowledge and a thoughtful approach to refining our communications. LB helped us clarify our messaging in a way that better resonates with our audience. Beyond her expertise, she was brilliant to work with—collaborative, insightful, and supportive throughout the process. We truly appreciated her perspective and guidance.
Mathew C.
LBIngenuity has been instrumental in helping our new business expand its reach and visibility. From planning to outreach expertise, Lori Beth connected us with the right partners and organization to position us as a trusted resource.
Petrina C.
Lori Beth and LBIngenuity helped me completely rebrand my company, my website, & my social media as well as offering strategic plans to grow my business, my client lead pipeline, & my referral/partner network. The results have been highly successful.
Tami C.
Owner of Crew Property Solutions/Crew Capital GroupWith thoroughness and creativity, Lori Beth quickly identifies the audience – the customer – and what inspires them to engage with your company. A “connector of people” and a master storyteller, she has command of several e-marketing modalities from social media to website to apps to advertising to the written word.
Stacey W.
Association Management DirectorI was new to the Greater Chicago region and Lori Beth and LBIngenuity was very active showcasing Senior Living events in the area. As a new business owner, Lori Beth has genuinely taken me under her wings and strategically aligning my company with the appropriate partnerships. Her wealth of knowledge and solid business relationships nationwide has been priceless!
Patrice R.
Founder R&M PartnersLori Beth is extremely knowledgeable, professional, and helpful. She is well-organized, has excellent follow-through, and is a pleasure to work with. Working within the healthcare space, we had many mutual clients.
Delia W.
Lori Beth is a marketing expert with innovative ideas in the aging industry. Measurable growth in website and social media activity...Highly recommend!
J.R.
Senior Care ProfessionalLori Beth and her company LBIngenuity has been paramount in providing us the high-level marketing assets we need to stand out amount similar businesses. I'd highly recommend her for anything in the marketing services category.
Matt F.
Franchise OwnerReady to Grow?
Aging Market Insights
Stay ahead of the curve with practical insights, marketing tips, and emerging trends in senior care.