Growth Marketing for the Senior Health Market

Adding a high-level Fractional Chief Marketing Officer (CMO) or Director level marketing executive allows organizations to maximize growth potential at an accelerated rate in a cost-effective manner.

What is a Fractional CMO?  Startup or scaleup companies commonly utilize Fractional CMO's to provide strategic vision, direction, and offer marketing execution oversight on a part-time basis. By partnering with fractional consultants, companies protect valuable resources that would otherwise be spent on the hiring, training, and full-time salaries, and allocate them to other commercialization efforts.

Our Fractional Marketing Strategists are well-versed in the senior healthcare market and offer the direction, strategy, and execution for all marketing subcomponents, including: 

• Market & Competitive Analysis
• Industry Trends
• Marketing Budgets
• Web Strategy
• Creative Branding
• Content Marketing
• Digital Channels
• Influencer Marketing

Revenue begins with defining sustainable growth strategies for a company. Starting from an understanding of your organization, our marketing and sales coaches walk through the strategies to propel your organzation into the next phase of success. 

• Strategy Planning Sessions (on-site or virtual)
• 1:1 Coaching For Team Members
• Annual Growth Planning

This solution is ideal for organizations, with or without existing marketing teams, that need extra support to ensure company alignment or offer facilitation and strategic advisement for growth.

Building a strong operational foundation is the key to growth marketing and client retention. Our team identifies the best practices, technologies, and processes that organization's need for marketing, sales, and customer success alignment to develop a streamlined workflow for teams.

• Tools & Technology Assessment
• Integration & Optimization of Current Tools & Technologies
• Workflow & Campaign Development 
• CRM & Marketing Automation Set-Up & Training

This solution is ideal for newer organizations who need some help creating an operational foundation, or for teams that want to begin utilizing more robust CRM and marketing tools. 

At LBIngenuity, we offer strategic business development that helps organizations qualify and book potential client meetings. More than lead generation, strategic business development plugs into your organization as a strategic business development arm.

This solution is ideal for newer organizations who have yet to build out full business development teams, to scale.

Turn your team into a smart marketing machine with our virtual or in-person trainings. Learn proven tips and tactics that advance sales across the senior care health continuum. 

Senior care organizations and health tech organzations in the aging market partner with LBIngenuity to ensure marketing and sales teams are in alignment, cohesive, and set up for success in the ever-changing aging care market. Our proven methodology allows companies to scale faster by teaching their teams how to effectively leverage digital channels, marketing tactics, partners, and create opportunities to advance the sales cycle.