About Us
LBIngenuity is a boutique growth marketing and business development agency, focused on smart, sustainable strategies for scalability across the aging services continuum.
Holistic Marketing Methodology
Our success lies within our Holistic Healthcare Marketing Methodology®, which considers all different parts of a business as one single entity. The proven model is based on the concept that the whole is greater than the sum of its parts. Moving marketing to an enterprise-wide role within the company helps eliminate silos for maximum growth and scalability.
.png/:/rs=w:1209,h:605,cg:true,m/cr=w:1209,h:605)
Team
Our team is comprised of senior living and senior care subject-matter and digital strategists who have helped organizations with growth and expansion planning, across the health continuum.
Senior Health Strategists
Lori Beth Irvin, Founder/CEO
Cole Easton, Business Development Strategist
Cole Easton, Business Development Strategist
Lori Beth is an award-winning, global marketing executive with over 20+ years of healthcare marketing experience. Having been a caregiver to many generations of family, she has dedicated the last decade to senior health. Lori Beth has helped shape and scale many organizations throughout the care continuum with data-driven growth strategies.
Cole Easton, Business Development Strategist
Cole Easton, Business Development Strategist
Cole Easton, Business Development Strategist
Cole is a skilled senior living technology executive, specializing in B2B sales. Having cultivated relationships with clients and channel partners in niche verticals, he develops innovative solutions that drive business growth.