Founder & Strategist
Lori Beth Irvin, Founder/CEO
lori Beth Irvin is an award-winning, global marketing executive with over 20+ years of healthcare marketing experience, with 10 years of senior care and senior living experience. Having been a caregiver to many generations of family, including her terminally-ill mother, Lori Beth is dedicated to advancing outcomes for older adults.
Lori Beth is the Founder & CEO of LBIngenuity, LLC a marketing consultancy agency specializing in senior healthcare. Lori Beth has shaped and scaled a variety of organizations throughout the care continuum with smart, growth marketing strategies.
Lori Beth is also a professional speaker, who shares her knowledge and experiences to a variety of audiences.
About Us
LBIngenuity is a boutique growth marketing consultancy, focused on smart, sustainable strategies for scalability across the aging services continuum.
Holistic Marketing Methodology
Our success lies within our Holistic Healthcare Marketing Methodology®, which considers all different parts of a business as one single entity. The proven model is based on the concept that the whole is greater than the sum of its parts. Moving marketing to an enterprise-wide role within the company helps eliminate silos for maximum growth and scalability.
Team
Our team is comprised of senior living and senior care subject-matter and digital strategists who have helped organizations with growth and expansion planning, across the health continuum.