About Us
Lori Beth Irvin is an award-winning, global marketing executive with over 20+ years of healthcare marketing experience, with 10 years of senior care and senior living experience. Having been a caregiver to many generations of family, including her terminally-ill mother, Lori Beth is dedicated to advancing outcomes for older adults.
"I started LBIngenuity to turn hard-earned lessons into a smart, repeatable advantages for organizations creating meaningful impact in our industry."
Lori Beth is the Founder & CEO of LBIngenuity, LLC a marketing consultancy agency specializing in senior healthcare. Lori Beth has shaped and scaled a variety of organizations throughout the care continuum with smart, growth marketing strategies.
Holistic Marketing Methodology
Our success lies within our Holistic Healthcare Marketing Methodology®, which considers all different parts of a business as one single entity. The proven model is based on the concept that the whole is greater than the sum of its parts. Moving marketing to an enterprise-wide role within the company helps eliminate silos for maximum growth and scalability.
Businesses Types
AgeTech & SaaS
Elevate your AgeTech solutions with targeted marketing strategies that speak directly to seniors and their caregivers. Our specialized coaching helps you articulate complex technology benefits in accessible ways, driving adoption and engagement. Transform your innovative solutions into must-have tools that improve senior lives while growing your market share.
Physician Practices
Stand out in the competitive geriatric care landscape with marketing that highlights your specialized expertise. Our training equips your practice with communication strategies that resonate with seniors and their families, building trust and loyalty. Convert more consultations into long-term patients while positioning your practice as the premier choice for compassionate senior care.
Home Care
Differentiate your home care services in a crowded market with authentic messaging that captures the heart of your compassionate care. Our coaching helps you showcase your unique approach while implementing marketing systems that generate consistent referrals. Build a waitlist of clients who specifically seek out your services for their loved ones.
Senior Living
Transform your community's marketing from facility-focused to lifestyle-centered with our specialized coaching. We'll help you craft compelling stories that showcase vibrant senior living experiences, increasing occupancy rates and reducing sales cycles. Develop marketing that attracts not just residents, but enthusiastic community members eager to call your property home.
Telehealth
Maximize adoption of your telehealth services among seniors with marketing strategies that address their unique concerns and highlight accessibility. Our training helps you communicate complex benefits simply, overcoming technology hesitation and building confidence. Create messaging that positions your telehealth solutions as convenient, effective extensions of traditional care that seniors can trust.
Home Health
Enhance your clinical home health services with marketing that clearly communicates your medical expertise while emphasizing compassionate care. Our coaching helps you develop referral systems with healthcare partners while creating messaging that resonates with families. Build a reputation as the premier choice for skilled care that allows seniors to heal comfortably at home.
