Ageism remains one of the most overlooked challenges in senior care marketing. Despite a growing population of older adults, many campaigns continue to rely on outdated stereotypes or fail to authentically represent this group. For providers, this is more than a missed opportunity. It can impact trust, brand credibility, and long-term growth. The Ageism Gap […]
Marketing to active adults in senior care requires a different approach than traditional campaigns. This group is independent, health-conscious, and looking for opportunities to stay engaged in their communities. They are not just thinking about care. They are thinking about lifestyle, social connections, and maintaining their independence. Providers who understand these priorities can create marketing […]
Senior care marketing used to focus on the extremes: high-income private-pay clients or those qualifying for government-funded programs. Now there is a massive, underserved group in the middle. These older adults are healthy enough to avoid skilled nursing but cannot sustain the cost of premium senior living or daily home care. They represent a significant […]
