Each season offers senior care providers an opportunity to engage families, highlight services, and strengthen brand presence. From summer open houses to holiday celebrations, these programs do more than fill a calendar. When executed strategically, they build trust, visibility, and lasting engagement. Highlighting Programs and Events Seasonal initiatives reflect an organization’s culture, priorities, and quality […]
Marketing in senior care is not one-size-fits-all. Older adults are a diverse group with different lifestyles, experiences, and preferences. Understanding these nuances is essential for providers who want to connect meaningfully with the people they serve. Treating all seniors as a single demographic can result in generic messaging that fails to build trust or inspire […]
Email marketing remains one of the most effective ways for senior care providers to engage families, prospects, and referral partners. Done right, it builds trust, drives inquiries, and strengthens relationships. But not all email campaigns perform equally. Understanding how to craft, target, and measure messages is essential to achieving meaningful results. Segmenting Your Audience for […]
Ageism remains one of the most overlooked challenges in senior care marketing. Despite a growing population of older adults, many campaigns continue to rely on outdated stereotypes or fail to authentically represent this group. For providers, this is more than a missed opportunity. It can impact trust, brand credibility, and long-term growth. The Ageism Gap […]
Marketing to active adults in senior care requires a different approach than traditional campaigns. This group is independent, health-conscious, and looking for opportunities to stay engaged in their communities. They are not just thinking about care. They are thinking about lifestyle, social connections, and maintaining their independence. Providers who understand these priorities can create marketing […]
Digital marketing in senior care is not just about being online. It is about being visible to the right audience at the right time. Understanding GEO, AEO, and SEO matters for providers who want to attract the clients who need them most. While these terms are sometimes used interchangeably, each represents a distinct approach to […]
Senior care marketing used to be about visibility. Now it’s about precision. What is Precision Marketing? Masterminded by Lori Beth Irvin, founder of LBIngenuity, precision marketing is a targeted, data-informed strategy inspired by the principles of precision medicine. It tailors marketing efforts to meet the unique needs, behaviors, and decision-making journeys of older adults, their […]
Reaching the right audience in senior living today requires more than visibility, it demands relevance, credibility, and strategic execution. With decision-makers dispersed across platforms and markets more competitive than ever, media placements must be precise and results-driven. It is not about being seen everywhere, it is about showing up in the right places with the […]
