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Senior care marketing used to be about visibility. Now it’s about precision. What is Precision Marketing? Masterminded by Lori Beth Irvin, founder of LBIngenuity, precision marketing is a targeted, data-informed strategy inspired by the principles of precision medicine. It tailors marketing efforts to meet the unique needs, behaviors, and decision-making journeys of older adults, their […]

Developing a strong business development script can be an effective way to introduce your company and products or services to a senior living prospect. Here are a few key elements that you may want to consider including in your script: Introduction: Start by introducing yourself and your company, and explain what you do and how […]