Senior care marketing used to be about visibility. Now it’s about precision. What is Precision Marketing? Masterminded by Lori Beth Irvin, founder of LBIngenuity, precision marketing is a targeted, data-informed strategy inspired by the principles of precision medicine. It tailors marketing efforts to meet the unique needs, behaviors, and decision-making journeys of older adults, their […]
Reaching the right audience in senior living today requires more than visibility, it demands relevance, credibility, and strategic execution. With decision-makers dispersed across platforms and markets more competitive than ever, media placements must be precise and results-driven. It is not about being seen everywhere, it is about showing up in the right places with the […]
By Lori Beth Irvin, Founder & CEO, LBIngenuity As AI tools continue to shape how content is created, marketers everywhere are asking the same question: Can artificial intelligence replace the human touch in copywriting? Our stance? Not quite yet, especially when it comes to conversions and taking action on written content. Sure, AI writing tools […]
