Senior healthcare organizations depend on skilled employees, who are engaged, and deeply committed to the well-being of older adults. While recruitment often takes center stage, Human Resources (HR) communications shape every step of an employee’s journey—from their first day on the job to the moment they retire. When marketing and HR work together, they create […]
Senior care and senior living marketing requires more than just showcasing amenities or listing services. It’s about understanding the unique challenges and emotions of aging families to identify what drives their decisions and offers reassurance. Older adults and their families often face emotional, complex decisions when choosing care solutions. Empathy-led marketing acknowledges the challenges and […]
The number of middle-income seniors will double by 2029, according to the National Investment Center for Seniors Housing & Care (NIC). This growing demographic represents an urgent opportunity for senior living providers to innovate and meet their unique needs. For years, the senior living industry has catered primarily to high-income and Medicaid-supported individuals, leaving middle-income seniors underserved. […]
